This digital play platform includes a diverse array of interactive experiences spanning virtual interfaces and physical tabletop games

This Zing gaming ecosystem includes a wide variety of participatory engagements spanning online systems and tangible board games.

This study examines two central iterations: Vietnam’s ZingPlay digital gaming platform under VNG Group and globally available Zing-a-Zam card-based activity.

## Vietnam’s Digital Gaming Revolution Through ZingPlay https://zinggame.net/

### Origins of VNG Group

emerged as Vietnam’s first unicorn startup through planned modifications to Southeast Asia’s digital transformation. Launched in 2004 as VinaGames, the enterprise transformed regional gaming by adapting Eastern online role-playing game *Martial Arts Legend* in 2005, attaining 300,000 active participants within a month.

### Technical Framework of ZingPlay Ecosystem

leadership stems from technical infrastructure supporting cross-platform interoperability rarely seen in developing economies:

#### Multi-Layer Monetization Strategy

The platform employs a multi-level income strategy:

– Free-to-Play Titles: Games such as *Aquatic Target* employ ad-supported models with voluntary microtransactions for appearance-based firearm modifications